Stepping Up Their Service Game: How 'Arctic Bear' Leveraged Profit Rhino to Drive Profits and Grow Their Average Ticket
“Our average ticket is up 100% since [starting with] Profit Rhino.”
– Jason Ball, Founder, Arctic Bear
Jason Ball isn’t the type of person to sit back and wait for things to happen – instead, he makes things happen. Take why he started his business, for example. Years ago, Jason became tired of the fact that nobody wanted to pay a fair wage to technicians in the HVAC trade. He felt that there were so many people out there that would thrive in the industry if they were paid decently, so he decided to start a company of his own that did just that. In 2007, he founded Arctic Bear, and has operated on the premise of paying fair wages since. And when problems arose for the business, Jason didn’t sit back and wish those problems away – he took actions to nip them in the bud.
The Problem:
Low Profit Margins on Service Work
Arctic Bear launched with just two employees, and while that number quickly jumped to 3, then 4, growth began to stall at that point. Getting the company past its first million in sales was a nightmare for Jason, and even after hitting that number, it took Arctic Bear several more years to get to 2 million. Luckily, Jason learned a thing or two about how to scale, and the business began to take off as a result.
However, there was something holding Arctic Bear back from reaching its fullest potential. The company was seeing less than ideal profits on their service work, and Jason knew something had to be done about it. That’s when Profit Rhino came into play.
The Solution:
Implementing Profit Rhino’s Flat Rate Price Book
While Jason had always used flat rate pricing after having negative after negative experience with time and materials pricing, he needed some help setting pricing that was profitable for his business. And luckily, that’s exactly what Profit Rhino was built for. Profit Rhino, a flat rate pricing platform built & managed by industry experts, was designed to help HVAC, plumbing, and electrical businesses – like Arctic Bear – better manage pricing and improve profitability. And according to Jason, getting started with Profit Rhino looked a lot different than a typical software implementation. In fact, when asked about his onboarding experience with Profit Rhino, this is what Jason had to say:
“The migration of your flat rate content into our software package . . . you guys make it easy. You guys get in the mud, you just push, you make it happen, you get everything going for us … nobody does that.”
The Results:
Increased Profits and a Higher Average Ticket
Once Arctic Bear was up and running with Profit Rhino, things really started to turn around for the service side of the business. When Jason initially started working with Profit Rhino in 2018, his company was seeing about 3% profit with their service work. In 2019, Arctic Bear was coming in at 18% profit on their service side. What caused this 15% increase? Well, Jason attributes most of the spike to the flat rate price book and working with Profit Rhino to learn how to set profitable pricing based on their breakeven and ideal profit margins. The other piece of it was getting his techs trained on how to use the book properly.
“That was huge growth . . . We were thankful for service, and thankful for Profit Rhino.”
Now, Jason and his team at Arctic Bear value the importance of pricing service work correctly, as doing so has caused their average ticket price to skyrocket.
“Our average ticket is up 100% since [starting with] Profit Rhino. We were averaging about $180 a ticket, now we’re swinging at about $400, so a little more than 100%.”
Conclusion
Ultimately, one of the biggest benefits of a solution like Profit Rhino is its ability to help businesses in the HVAC, Plumbing and Electrical industry price for profit. For that reason, Arctic Bear no longer struggles to make money off service work, and is absolutely crushing their business goals left and right.
“No company has done what you guys have done for us . . . you guys treat us like gold.”
Learn how Profit Rhino can help your home services business leverage flat rate pricing successfully to improve your customer experience, increase your average ticket price, and drive profitability.
About Profit Rhino:
Profit Rhino, now powered by Callahan Roach, offers HVAC, electrical, and plumbing pros accurate digital flat rate price books and sales presentation tools designed to increase profitability, improve the tech-homeowner experience, and close more jobs. In 2019, Profit Rhino joined forces with Callahan Roach to combine their 30 years of flat rate expertise with our technology, helping contractors better manage their pricing, profit, and sales presentations so they can profit, confidently.
About Arctic Bear:
Arctic Bear Plumbing, Heating & Air, Inc., is a NY Heating, Cooling, Water Treatment, Air Conditioning, Geothermal Heat Pump, and furnace repair, service, replacement and maintenance Company located in Broome County. Arctic Bear Plumbing, Heating & Air, Inc. employs only the best technicians for air conditioner repairs and, furnace repairs as well as all air conditioner replacements, furnace replacements and boiler replacements in Endicott NY, Vestal NY, Binghamton NY, Apalachin NY, Owego NY, Johnson City NY, Montrose NY, Hallstead NY, and Sayre NY. To set-up a repair service estimate or replacement estimate, call (607) 754-4235. Arctic Bear Plumbing, Heating & Air, Inc. services all furnace, AC, humidifier, filter, thermostat and water heater brands including Carrier, Bryant, Payne, Trane, Lennox, Rheem, Ruud, Amana, Crown, Frigidaire, Gibson, Goodman, Lochinvar, Maytag, Weil McLain, A O Smith, Kohler, American Standard, GeoExcel, General, Aprilaire, Honeywell, White Rodgers, Dynamic and Skuttle.
