× Success! This alert box could indicate a successful or positive action.



Profit Rhino was born when our co-founder Deborah Frye was running a home service business and was fed up with the struggles of low average tickets, tech-homeowner conflict, and cookie cutter flat rate books. Teaming up with our president and co-founder, Jose Moreira, together they laid the foundation for Profit Rhino with techs and small businesses in mind, building a customer base of 1,000 customers in just 5 years.

Then in 2019, Profit Rhino joined forces with the grandfather of flat rate pricing, Callahan Roach, combing the best in technology, and flat rate expertise, to bring contractors like you a bigger better experience.

Callahan Roach brought the concept of flat rate pricing to the HVAC industry 30 years ago and published the most extensive and up to date flat rate guides in the industry. Over 60 million repairs have been made by service techs using our products and many home warranty companies and manufacturers have used their labor times and national parts costs guides to establish usual and customary charges for service repairs.

Here at Profit Rhino, we all truly value what you do. You rescue us in the cold, wet, and dark. You put up with panicked, skeptical, clock-watching homeowners who send techs back with only diagnostic fees or call into the office with buyers’ remorse. So, we take pride in having developed a platform and manage flat rate that makes your life easier, saves you time, increases your profitability, and helps you grow!

Our Team

Jeff Crandall

VP of Sales and Client Services

Ron Gruss

VP of Operations

Michael Axtell

Customer Success Manager

Jeremy Lowe

VP of Content & Training

Shannon Hays

BDR Manager