Something about our culture or why we’re awesome to work with!


Our Values
Our Mission
Delivering solutions to home service contractors that streamlines operations and increases profitability.
Our Story

Deborah Frye is the catalyst behind Profit Rhino. The business was inspired by her frustration with the limitations of flat rate pricing software for her contracting businesses. Deb found desktop software that was antiquated and that she was unable to customize it to fit her business needs. In addition, Deb saw the unnecessary conflict between her customers and technicians and believed that if the technician and customer could build dynamic solutions together for the repair, it would decrease the technicians stress, encourage sales opportunities and reduce buyer’s remorse.

Deb decided to approach Jose Moreira with her idea to create a technician focused, fully customizable tool that would have the ability to import a client’s current book and export 100% of the data to their field service software. From then on, Jose has worked tirelessly to encapsulate the practical ideas and constantly improve the software. Jose and his team successfully developed the web app and mobile app platform with a technician – customer centered focus.

We’re so grateful that Profit Rhino has become a world-wide phenomenon almost entirely through word-of-mouth. Our customers evangelize Profit Rhino simply because they love Profit Rhino and our team. We owe them everything. Our outstanding team is always at your service. Everyone at Profit Rhino interacts with customers regularly. Our job is to help you do your job better.

We hope you’ll consider using Profit Rhino to improve your average sale, reduce technician customer conflict and simplify your life. Everything runs smoother with Profit Rhino behind the scenes!

Working hard for you every day,

The Profit Rhino team


Jose Moreira

Co-Founder & CEO

Jeff Crandall

VP of Sales and Client Services

Justin Slottje

VP of Technology

Ron Guss

VP of Operations

Kristen Lawrence

Marketing Manager

Here’s what our customers are saying…

The support from profit rhino has been phenomenal!

The support from profit rhino has been phenomenal! They have guided us through building our book, building our tasks and setting our pricing. They’ve been onsite to train our technicians and any time I’ve had a question they’ve been able to answer it and put us at ease as we moved from primarily a time Read More…

Bodie Vinyard, Plumbing Operations Manager

TLC Plumbing, Heating and Cooling

I have been astonished and will be a long time customer of Profit Rhino. 

I first started using Profit Rhino a month ago. I started my company off on T&M, and wasn’t able to make much of a profit this way. I was familiar with flat rate/ menu pricing due to working at a national franchise, and honestly it is the format most companies use now days. After looking Read More…

James, Owner

Hydrostatic Plumbing

The images make a big difference and Profit Rhino support is world class.

“One word, awesome! I have been in this industry for over 30 years and this is the first price book that is so easy to use that for the first time not one of my techs has given me a push back. They are actually using it. For me it is easy to make changes Read More…

Jason Ball, Owner

Arctic Bear

Paid for itself day one!  My service techs are selling like crazy.


Sunstate Plumbing, Inc

Plus all the help you gave us importing Profit Rhino into Service Titan made the switch so much easier for us.

Just wanted to drop you a quick note to say thank you to your team at Profit Rhino, for all the help making the switch to Service Titan. We needed a new flat rate system in a hurry once we figured out our existing system was not going to work , your team really pulled Read More…

Dan Tillma, Director of Service

Copper Cottage

Profit Rhino totally nailed it with the easiest to use and most profitable system ever!

Profit Rhino totally nailed it with the easiest to use and most profitable system ever!I took a brand new tech and had him attend telephone training and that same day he sold $1.3k. That doesn’t sound that amazing until you realize that he had never done flat rate before that day. Getting started was quick Read More…

Mario Campirano, President

Express Electrical Service