CUSTOMER ASSURANCE PRICING™
WHAT IS CUSTOMER ASSURANCE PRICING?
Customer Assurance Pricing™, or C.A.P™ enables a contractor/technician to give an upfront total price to the customer for the repairs needed after a thorough system evaluation. Most customers prefer C.A.P over a price quote which varies depending on the factors used. We are the pioneers of the flat rate pricing industry with our cornerstone product – C.A.P. Since its inception thousands and thousands of contractors across the United States uses our service. C.A.P has given the freedom to contractors to concentrate on what they are best at.
C.A.P™ Increases Profitability
The C.A.P.™ repair database saves the time and expense of maintaining a client’s own repair database, allowing the client to concentrate on their core business – serving the customer.
Most importantly, C.A.P can determine the cost of doing quality service – including improvements to equipment, trucks and employee training – then establishes a labor rate that will ensure profits and growth for the company.
Just a small labor adjustment can have a major impact on a company’s profit margins. Use this table to see what small changes to your labor rate will mean in your service department revenue.
BENEFITS OF CUSTOMER ASSURANCE PRICING™
SAVE TIME & MONEY
BETTER BUSINESS PLANNING
SERVICE DATABASE WITH FLEXIBILITY
SMALL ADJUSTMENTS = HUGE PROFIT
Color tabs not only make your books look better, they make it easier for your technicians to locate the right repairs in the book. Cooling, heating, ductwork, controls, etc. are all grouped into common colors in alphabetical order making the use of the C.A.P.™ easy and intuitive . Color tabs are included in all new orders and can be ordered as replacements for the original grey tabs used in previous versions of C.A.P.
Intuitive colors are used to speed navigation. Blue tabs contain refrigerant bearing repairs, yellow contains motors and associated repairs, goldenrod holds any controls, and red is a heating related repair.
Following the alpha numeric sequence logic we have been taught since grade school of A, B, C, and 1, 2, 3, the compressor repairs are in the front, gas in the middle, and refrigerant & recovery in the rear. It is just as simple as finding your name in the phone book!
HVAC EQUIPMENT LINEART
HVAC Equipment Lineart are now offered to help your technicians explain the repairs needed and performed to your customers.
A common complaint heard from service customers is “we don’t know what he did for all that money". With lineart inserts into each section of the manual, your technician can show a customer what was done, where it was done, and explain better why it was needed.
TAB NARRATIVES "What our customers ask"
C.A.P™ manuals are built to be seen by your customers. Our middle name “Assurance" is conveyed to the customer who may wonder why your technician suggested a repair. The What Our Customers Ask feature on the Tab will make them at ease with the fact that your technician performed a professional diagnostic and builds confidence in your company’s professionalism. Showing the customer the narratives will prompt acceptance of your technician’s suggestions and more service agreement sales.
Watermarks add a unique twist in bringing your company name or logo to the customers eye on every page not just on the front of your flat rate book, or the top of the page in the title.
Watermarks can be made in grey scale, single color or full color with logos, company names, or other verbiage. As an added security benefit light greyscale watermarks make book copying harder, thus protecting your pricing from unauthorized duplication.
Blueline is another enhancement to the value of your books. We highlight the service agreement price column to guide your customer’s eyes directly to your best price. This custom eye catching color will help promote conversations about your service agreements without depending upon your technician to bring it up.
Your customer sees your best price and will likely ask how they can get it. After all, your only TRUE CUSTOMER IS A SERVICE AGREEMENT CUSTOMER!
GREY SCALE BANDING
Many technicians like the feature of Grey Scale Banding to assist them when they are looking up repairs in the Technician’s Manual. Alternating lines of gray scale offer separation of the repair codes, repair description and the column pricing. Grey Scale Banding is also useful when offering the customer to see your prices when shown the pricing manual. This helps validate your prices and can bring the customer to see your discounted Service Agreement pricing and help sell more agreement.
Extreme Flexibility is the backbone of the C.A.P.™ flat rate system and this custom designed page is an example of the integration of color, warranty columns, agreement savings, and other special calculated fields beyond just 6 columns of pricing in a row.
Color reports is an option that lends sizzle when using the book in front of a customer by allowing you to draw their eyes to certain fields sub consciously.
CUSTOM COLUMN DESIGN
Custom Column Design layout with header rows and more space between repair pricing. In each report style there can be total customization over the names of the rows and the appearance of the report.
Choose from having only 1 column all the way up to 6 columns and where they appear on the report The tiles and calculations behind the columns are all user definable lending to the extreme flexibility of the C.A.P.™ flat rate pricing guide.
Make your Technician Manuals a selling tool! The books are designed to show that you are a technical company who knows how to repair a lot of technical things… and discourage the customer to try to be a DIY’er. The visual impact of the Custom Tags clearly shows the desired message you want to convey to your customer. Whether a Service Agreement, Special offers, your company Anniversary, or whatever will WOW your customers can be shown on the pages with Custom Tags.
FILL OUT THE FORM BELOW TO RECEIVE MORE INFO ABOUT C.A.P